Spirit of Adventure Trust

Streamlining business systems and processes reduce risk.

Onion CRM made it their business to understand what we do here and why we do it. Megan was determined to find the best solutions for our organisation as a charitable trust. She was professional, action-oriented and knowledgeable. Her dynamic and fun approach has helped the team to get everything done on deadline and keep a really great culture in the office. She managed the challenging aspects and kept the team motivated while they had business as usual to get through as well as the demands of this project.

Ruth Roebuck

General Manager, Spirit of Adventure Trust

In a nutshell

Onion CRM moved traditional business systems and processes into the cloud for Spirit of Adventure Trust. IT systems all ‘talk to each other’ now and the customer experience is easy and seamless. Improved systems have meant reduced business risk and increased efficiency for the whole team.

What was needed

Spirit of Adventure Trust is a charitable trust empowering young New Zealanders to reach their full potential through the challenge of the sea. Every year, 1,200 young New Zealanders take part in a life-changing experience aboard Spirit of New Zealand. However the systems were not modern or integrated, they had been set up before Cloud-based server hosting had become commonly used.

All of this meant inefficiencies for the team managing internal processes including registrations, bookings, staff scheduling, rosters, payments and invoicing, donor management, sponsor reporting, membership subscriptions and renewals. It also meant a disjointed and at times frustrating customer experience.

Onion CRM was brought on board to help modernise their systems, automate the 3,500 customer touchpoints per journey, get all the various components seamlessly working together and derisk the business from a data security perspective.

The Spirit of Adventure Trustees were recommended Onion CRM and specifically Director Megan Cunningham-Adams by another of their satisfied clients.

How OnionCRM helped

Megan initiated the process by asking a lot of questions to deeply understand what the admin team at Spirit of Adventure do and why they do it. She then translated the business requirements into IT solutions and made her recommendations for new systems to manage the customer database and finance. Zoho was selected as the most suitable CRM solution offering an effective multi-module, affordable cloud based CRM tool that met all the Trusts requirements. Zoho is a progressive platform and is constantly evolving with great functionality which meant the Trust could add new modules and continually improve the way things are done.

As a not for profit organisation, Spirit of Adventure Trust relies heavily on donations, sponsorship, grants, bequests and public appeals. Managing all these relationships is mission critical. Megan thoroughly investigated how to make the platforms work best both in terms of functionality and cost.

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